Hi, I’m Kristyn.
Brand · Marketing · Editorial · Illustration · Photography
I design brands, campaigns, publications, and visual stories that help organizations turn complex ideas into something people actually understand, and remember.
I’m not a single-discipline designer. I own the whole arc, strategy, identity, campaign, and craft, so a brand stays consistent from a logo to a landing page to a printed annual report.
A few problems worth solving.
Every project below started with a business or communication challenge, not a blank canvas. Here’s the thinking behind the craft.
Ben & Bo Advocacy
A full identity, illustration system, and educational campaign that makes autism resources feel approachable for overwhelmed parents.
School PTSO Rebrand
A community rebrand that lifted event attendance 45%, tripled volunteers, and raised $10K in one semester.
Identity & Brand Systems
Logos, palettes, type systems, and the business cards, decks, and applications that keep a brand consistent everywhere.
Marketing Campaigns
Cross-channel campaigns, social, email, ads, print, decks, designed to carry one message across every touchpoint.
Editorial & Book Covers
Covers, layouts, and multi-page publications where hierarchy and typography do the heavy lifting.
What I actually do
Grouped by outcome, not software. (Yes, the Adobe suite is a given.)
Brand & Identity
Logo design, brand systems, visual identities, style guides, and the collateral that keeps them consistent.
Marketing & Campaigns
Campaign concepts, social, email, digital ads, landing pages, and presentation design that moves a message.
Editorial & Print
Annual reports, brochures, programs, and book covers, with production-ready files, bleeds, and pre-press.
Illustration
Vector and hand-drawn illustration, character work, iconography, and educational graphics.
Photography
Lifestyle, portrait, and product photography, plus editing, retouching, and color correction.
Creative Direction
Mood boards, concept development, art direction, and the strategy that keeps a whole campaign coherent.
A distinct voice on paper.
A recurring strength across advocacy work, editorial, and personal projects.
“Good design isn’t decoration. It’s the shortest distance between a complicated idea and the person who needs to understand it.”
A photographer’s eye.
Minored in photography at NAU, and still behind the camera. It sharpens everything else.
Looking for a creative who can own the whole picture?
I’m open to senior and lead visual design roles, in-house or fully remote. Let’s talk about what your team needs.